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Category: Digital Strategy

Digital Strategy 101: Setup Analytics and Search Console Via Tag Manager

Posted on August 18, 2020August 20, 2020 by Eric Wimsatt

The phrase goes, “Cash Is King”, but to digital strategy “Data Is King.” Without a way to track return on investment (ROI), a business can never optimize ad spend nor consistently increase sales. Who comes to your site? How do they get there? What do they do while there? At what points do they leave…

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